Posts by Robert Yi

Transactional vs. Transformational Giving

Develop Donors Who Passionately Share Their Resources to Advance Your Mission Non-profit organizations and their donors have unwittingly created a culture of “transactional giving.” Today’s approach to fundraising is formulaic: offer a simple proposition describing what a specific donation will achieve. $30 provides three laying hens for a family. $38 per month sponsors a child…

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Landing Big Unrestricted Gifts

Consistently raising unrestricted major gifts requires an intentional ask, faith in leadership, and the power of community. Fundraisers often assume that major gift proposals must be restricted in order to be successful. Conventional wisdom says that the most sophisticated philanthropists demand a specifically defined use of their donation. The Chronicle of Philanthropy challenges this thinking…

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