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Development Insights

Energizing Major Gifts

For the past two years, Donor by Design Group has been working with a cohort of nonprofit leaders from across the country on strategies for improving annual giving. While there are many learnings to be shared, I think the most interesting may be what we’ve learned in developing major gift relationships. The cause of our…

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6 Communication Principles that Build Trust with Major Donors

Every communication with a major donor should intentionally deepen the relationship between the donor and your organization. A successful major gift officer will include each of these six trust-building principles in their daily engagement with donors: The first principle of communication is that all interactions should be one-on-one and personalized, taking the donor’s preferences into…

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Charitable Giving Increases Despite New Tax Law

Early indicators show donations increased in 2018, and experts predict continued growth in 2019   Both Blackbaud and the Association of Fundraising Professionals reported that charitable giving in the United States increased approximately 1.7% in 2018.  This is despite predictions of economic think tanks that the Tax Cuts and Jobs Act would result in significantly…

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Effectively Managing a Major Donor Team, Part 2

Click here for Part 1 of this series, Effectively Managing a Major Donor team. The Three Keys to Successful Major Donor Development For a major donor fundraising team, the basic leading indicators that ultimately produce the desired outcome:  talking to the right people, saying the right thing and doing it in sufficient quantity.  Let’s explore…

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Insights into High Net Worth Philanthropy

The U.S. Trust Study of High Net Worth Philanthropy reveals two keys to major donor fundraising   The Westfall Gold team is constantly reviewing the latest research on philanthropy in order to innovate our strategies for engaging and inspiring major donors. Since it was first published in 2006, The U.S. Trust Study of High Net…

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Study Finds Entrepreneurs are More Engaged Philanthropists

What if you could pinpoint specific donors and prospective donors in your file who want to engage with your organization and who tend to give 50% more than other donors? You can. A recent study released by Fidelity Charitable shows the median annual gift given by entrepreneurs is 50% higher than non-entrepreneurs, and entrepreneurs place…

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Effectively Managing a Major Donor Team, Part 1

How to Set the Right Leading and Lagging Indicators for Your Major Gift Officers I once worked for a non-profit president that wanted me to even out the peaks and valleys in our revenue.  He wanted our fundraising target to be divided by 12 and use that as the monthly budget number.  Wouldn’t that be…

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Your Major Donor Year-End Fundraising Success Starts Today

Fast forward to December 31st. You’re thrilled because everything went exactly as planned for your year-end fundraising push. You secured a matching gift and the match wasn’t just met–it was exceeded! Your board is thrilled and your staff is excited to be able to do everything they planned for 2020 (unlike prior years when they…

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Donating Wisely: Charity Done Right

The Big Impact Podcast interviews Westfall Gold CEO Bob Westfall Bill Hobson of The Big Impact Podcast draws on Bob Westfall’s fundraising expertise that has helped worthy causes raise over $800 million.  Bob shares his personal perspective on philanthropy, and why relationships and trust drive transformational giving. Big Impact Ep. 90 – Donating Wisely: Charity…

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Moments of Extraordinary Impact

Moments can be extraordinarily powerful in major donor fundraising. The right, memorable moment can transform a donor’s interest in and understanding of your work. As you plan your donor engagement strategy, think about ways you can create a powerful moment that will stay with them long after your interaction. You might create a moment of…

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