With general donor giving declining, growing major donor support is even more critical to the impact of your organization. How do you inspire major donors to fund your mission as a whole, instead of project-by-project?

During this 60-minute webinar, we provide a deep understanding of the behaviors and mindset of major donors, based on the latest research and decades of major donor fundraising experience. You’ll learn how to move high-capacity givers from a transactional engagement to a long-term, transformational relationship.


Bob Westfall, CEO of Westfall Gold, is a leading expert in major donor fundraising and an accredited Master Trainer by the Association of Fundraising Professionals. Bob’s highly-rated talk on Transformational Giving has educated and inspired development professionals around the country.

Bruce Scott, Senior VP of Marketing and Sales, shares valuable insights from Westfall Gold’s major donor engagement strategy. Proven over the course of more than 400 events, the Westfall Gold model has raised over $934 million and delivered an average ROI of 5:1.

About Westfall Gold

Westfall Gold is the nation’s premier major donor fundraising consultancy — helping clients raise more than $930 million to date to fuel life transformation worldwide. Proven over the course of 400+ events, the signature Westfall Gold major donor weekend continues to produce exceptional results for clients, generating an average ROI of greater than 5:1.

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