High-capacity donors give an average of $115,000 to fund life transformation worldwide.
ATLANTA, December 31, 2017 -- Westfall Gold (www.westfallgold.com) — a leading catalyst for transformational giving among major and mega donors — reported a record year for its signature Major Donor Events.
Over the course of 29 Major Donor Events for nonprofit clients, hundreds donors made gifts that averaged $115,000 — representing a 45 percent increase over 2016.
“Historically, our clients have seen a 5 to 1 ROI from giving commitments made at the event,” said Westfall Gold President and COO Robert Yi. “This year, giving at our events increased to a $3,000,000 average, translating into a 6 to 1 ROI for our clients. This will ultimately yield substantially more than a 10 to 1 ROI when including post-event giving.”
To date, Westfall Gold has completed 334 Major Donor Events, raising more than $660 million for clients that include leading universities, faith-based charities and other non-profits.
“Our experience has shown that the Westfall Gold major donor event is one of the most effective strategies for engaging major givers,” said Dan Clark, Vice President — Partner Development for Convoy of Hope. The Missouri-based relief organization recently held the most successful event in its history. “It’s quite an accomplishment to move transactional donors to become missional donors in three and a half days. And, it's yet another thing to be able to do that with the consistency and creativity that Westfall Gold brings to the table.”
Major donor acquisition and upgrade is the focal point of Westfall Gold’s major donor event strategy.
“Everything about the weekend is designed to accelerate the relational journey between organizations and potential supporters,” said Westfall Gold Founder and CEO Bob Westfall. “Our team of major donor consultants, event managers, and creative directors set the stage for ultra and high net worth donors to becoming true partners and investors in the mission.”
About Westfall Gold
Atlanta-based Westfall Gold (www.westfallgold.com) is the nation’s premier major donor fundraising consultancy — helping clients raise more than $660 million to date to fuel life transformation worldwide. Proven over the course of 330+ events, the signature Westfall Gold major donor weekend continues to produce transformative results for clients, generating an average ROI of greater than 5:1.
Contact: Robert Yi, President/COO, Westfall Gold, 678.465.7999, firstname.lastname@example.org
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